1984/PR Journal: A suitable celebration for 10 years of scents

A perfume captures an indescribable sensibility, by distilling it to its essence and stimulating the olfactory senses to evoke emotion and memory. So when Nishane marked their milestone 10th anniversary on the market, they wanted to capture the moment in the right way.

The scent has its origins and seat in Istanbul, the old world intersection of eastern and western cultures, the vibrant and richly diverse capital of culture that straddles the Bosporus River. Nishane has in it soul, the influence of centuries, of cross-cultural pollination and a seductive romance associated with The City of the World’s Desire. To celebrate their anniversary they released their X Collection.

Nishane and Calè, the perfume distributer, organised a placèe dinner at the historical Palazzo Serbelloni, a Neoclassical palace in Milan, where old-world elegance lives in regal majesty to showcase the X Collection, newer versions of these five bestselling perfumes (Hacivat, Hundred Silent Ways, Ani, Fan Your Flames, Wūlóng Chá), and share it with invited talents.

Agency 1984 supported with access and invitations to digital talents Clara Naut, Sara Rossetto, Gresy Daniilidis, Ilaria Ferraro, Maria Host Ivessich, Nuria Du Chene, and Manuel Otgianu, where they could enjoy an evening of opulent conviviality and get to know the X Collection.