1984/PR Journal: Engaging Digital Communities

Keeping a digital community continuously engaged isn’t easy. Especially one who loves the content that is already being posted. Failsafe content after all can be interesting, but can also be boring after a while. So, how can a brand ensure its digital community is continuously engaged? By finding new ways to diversify contents production and ensuring the production of contents is always on point.

For one of its clients, Amotea, the team at 1984/PR organized a digital activity with a number of talents to push its Fall Winter 2021 Collection. Chosen by our team at 1984/PR, talents such as content creator Clio Bargellini, fashion stylist Emma Scalondro, and media specialist Ambre Deveaux, produced a number of images and videos for the brand. Some of these contents included short videos shot inside particular locations. The activity was then successful in its way of presenting Amotea’s latest collection from a new, fresh, emotional and engaging point of view, telling their many facets in an unusual and unprecedented manner.