1984/PR Journal: Engaging Digital Communities

Keeping a digital community continuously engaged isn’t easy. Especially one who loves the content that is already being posted. Failsafe content after all can be interesting, but can also be boring after a while. So, how can a brand ensure its digital community is continuously engaged? By finding new ways to diversify contents production and ensuring the production of contents is always on point.

For one of its clients, Amotea, the team at 1984/PR organized a digital activity with a number of talents to push its Fall Winter 2021 Collection. Chosen by our team at 1984/PR, talents such as content creator Clio Bargellini, fashion stylist Emma Scalondro, and media specialist Ambre Deveaux, produced a number of images and videos for the brand. Some of these contents included short videos shot inside particular locations. The activity was then successful in its way of presenting Amotea’s latest collection from a new, fresh, emotional and engaging point of view, telling their many facets in an unusual and unprecedented manner.

--

--

--

The one stop shop for consulting and outsourcing services for the Fashion and Luxury industry.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The Power of Personal Branding In SEO

Blue Ocean Strategy Discoveries For Startups

Webinar: The Future of Group Ticket Sales

How to outreach the growth of TSF On LinkedIn (An Marketing Strategy)

Coming Back Stronger After Pre-sale Failure

Reesykle’s official poster.

Founders Marketing: Build in Public

7 Content Marketing Techniques to Generate a Steady Stream of Web Traffic

An Essential Guide to Vertical and Horizontal Outsourcing

Customer Support Outsourcing

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Wemanage Group

Wemanage Group

The one stop shop for consulting and outsourcing services for the Fashion and Luxury industry.

More from Medium

How to Fix Genshin Impact Loading Screen Stuck on PC

Estudiar química detonó un espiral, actualmente me encuentro aún ahí.

Uma das coisas que mais gosto de fazer é escrever em diários.

Creation of a NEXT GENERATION NFT BACKED TOKEN: $BACK Genesys and Core Values