1984/PR Journal: Paper Thoughts: Craft and Creativity off the Wall

How can the beauty of a wallpaper be enhanced in a different context of application? By transposing it to a completely different scenario. For one of its clients, Jannelli&Volpi, 1984/PR agency proposed an activity characterized by tactile feelings and the love for handmaking. Creativity was unleashed by manual practices that generated dialogue and community.

During the event, led by the talented Paola Russo, Jannelli&Volpi wallpapers became the center of the workshop along with manual skills and traditional handmaking in order to create small accessories to decorate the table. “Paper Thoughts. Creative objects, made with your own hands and lots of…wallpaper!”, with talents such as Alessandra Airò, Sara Rossetto and Federica Gervasoni among others, to think differently about paper and cut, fold, tear and paste J&V wallcoverings into something new, capturing a moment together of craft and creativity.