Marking a change with the latest weeks of posting, Aspesi went full minimal with its digital contents, developing with K-448 a strategy that positions its winter pieces as the unique source of color, creating an impactful and unordinary feed.

As an homage to the brand’s straight forward design, photographer Alecio…

The need for new languages and instruments to accompany customers in the shopping experience calls for solutions that offer personalization and reception, both online and offline, through all the different phases.

Here is where 1984PR comes in. For one of its clients, Fidenza Village, the team organized a digital activity with a number of talents to support marketing campaigns, aiming to drive traffic to the brand’s social media channels. The project created online buzz around the “virtual shopping” service through WhatsApp, establishing an intimate and personal experience.

Some of the talents involved in this project include Michela D’Angelo, Giulia Loreti de Paolis, Clio Bargellini, stylist Giada Zappa, Martina Pinto and Teresa Agostini. After spending half a day at Fidenza Village, each produced a mini live or reel tutorial and three Instagram Stories, showcasing their looks and driving traffic to the products online.

Iconic minimalism of the 1990s and early 2000s debuting at Milan Fashion Week. One of Arebour clients, Amotea, unveiled a capsule collection in collaboration with Evangelie Smyrniotaki, the digital content creator behind Instagram account @styleheroine. During the creation process of the capsule, we thought about celebrating femininity, using a restrained color palette of black and white. A capsule collection mainly crafted from a sustainable recycled viscose, used for three bodycon pieces, a jumpsuit, as well as a dress and a bodysuit, featuring open backs. In addition, Arebour according to Amodei and Smyrniotaki used GOTS-certified cotton poplin to create a tomboy oversize shirt paired with shorts. The capsule collection will be available from February 2021.

After more than a year spent indoors, one of the themes that emerged from our collaborations with clients was ‘viaggio/travel’, a need for travel and exploration of new places, albeit not so far away from home. Aspesi was the first brand which wanted to communicate this need to explore new…

This design week, a number of our clients presented a series of collections to the public. Lisa Corti’s set up was realised in collaboration with ceramics maker Laboratorio Paravicini . The line featured ikat-print fabrics decorated with camellias, gardenias and peach blossoms and includes tablecloths and ceramic tableware.

At Antonio Marras’ Circolo Nonostante Marras, the designer presented multiple collaborations, including the Oltremare sofa created with Saba Italia and a wallpaper created with Wall and Deco. The dishes set has been prepared by Ristorante Famiglia di Rana with an exuberant garden of vegetables of L’Orto di Jack. Last but not least, Spotti Milano presented a collection in collaboration with Christophe Del Course and a new installation in the windows of the showroom of Viale Piave 27 by Baxter Made in Italy.

Arebour is known for its expertise in trend and material research, always keen in keeping up to date with new trends and technologies. This is why the team was in Paris for this year’s Première Vision.

Created in 1973 by some fifteen silk industry professionals from Lyons, Première Vision invented…

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