The need for new languages and instruments to accompany customers in the shopping experience calls for solutions that offer personalization and reception, both online and offline, through all the different phases.
Here is where 1984PR comes in. For one of its clients, Fidenza Village, the team organized a digital activity with a number of talents to support marketing campaigns, aiming to drive traffic to the brand’s social media channels. The project created online buzz around the “virtual shopping” service through WhatsApp, establishing an intimate and personal experience.
Some of the talents involved in this project include Michela D’Angelo, Giulia Loreti de Paolis, Clio Bargellini, stylist Giada Zappa, Martina Pinto and Teresa Agostini. After spending half a day at Fidenza Village, each produced a mini live or reel tutorial and three Instagram Stories, showcasing their looks and driving traffic to the products online.
Iconic minimalism of the 1990s and early 2000s debuting at Milan Fashion Week. One of Arebour clients, Amotea, unveiled a capsule collection in collaboration with Evangelie Smyrniotaki, the digital content creator behind Instagram account @styleheroine. During the creation process of the capsule, we thought about celebrating femininity, using a restrained color palette of black and white. A capsule collection mainly crafted from a sustainable recycled viscose, used for three bodycon pieces, a jumpsuit, as well as a dress and a bodysuit, featuring open backs. In addition, Arebour according to Amodei and Smyrniotaki used GOTS-certified cotton poplin to create a tomboy oversize shirt paired with shorts. The capsule collection will be available from February 2021.