The modern woman is seen as a nocturnal creature, an exotic animal that embodies the post-modern values of glamour and self-assuredness. K-448 studio played on this concept in a video and photo shoot for the Danamé Paris Fall/Winter 2022 Collection, producing an extraordinary body of imagery that borrows from the natural world and the filming of modern women as creatures at play in their natural environment — elegant, sophisticated and poised.

The shots capture nocturnal action in a naturalistic way, women in the city, their natural environment, Milano by night — candid and unposed, revealing a natural glamour and effortless ease. The photos by Claudia Maurino, video by Francesco Stabili, with styling by Lucrezia Cuccagna show the Collections’ cool silk textures and lux, vibrant colours adorning models who represent fierce and beautiful womanhood.

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In order to open up the world of high-end wallpaper and the artisan production of them, six talents were invited to the Jannelli&Volpi creative studio and wallpaper production plants.

1984/PR agency organised a talent tour at Jannelli&Volpi: Alessandra Airò, Clara Nanut, Maria Vicini, Gresy Daniilidis, Marta Donadi and Nicolò Milella, were invited to explore the tangible aspects of artistic wallpaper production. The six talents got acquainted with three key areas, the archive, the serigraphy and the factory. Here, they were able to experience the past, present and future of a brand that has established itself as a world leader in high-spec wallpaper. They participated in a hands-on workshop, working closely with Jannelli&Volpi artisans, to create their own posters to take home and hang with pride on their own living spaces walls. Linda Provini captured the fun through her photos.

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With the coming of autumn, the mind shifts to the drawing in of the evenings, the slow decay of nature and the mist hanging over the wet grass in the morning. So after the sun-infused joie de vivre of summer and its colours, Chateau Orlando decamps to Buscot Park in Oxfordshire, England as the setting for a photo and video campaign for their Fall/Winter 22 collection, orchestrated by K-448 Agency.

The Creative director was Luke Edward Hall, filmographer was Moses Fiddian-Green, with photos by William Waterworth and styling by Letizia Allodi for the campaign called ‘Theatre Orlando’. The vibrancy of Chateau Orlando design stands in contrast to the gentile, sepia-toned history of the National Trust’s stately home. A theatrical treatment of a collection bursting with life and a location, laden with history and atmosphere.

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How do you launch a collection during Milan Fashion Week and make it stand out? By identifying the right location and using the event to strengthen community and reaffirm the brand’s values through a visual and aesthetic experience.

For the launch of Amotea’s SS23 Collection, called “Mystical Harbour”, 1984/PR chose the unforgettable Fioraio Bianchi Caffè, a little Parisienne corner in the historic centre of Milan for an event that gathered notable names in the fashion world to view the new collection. The location looked incredible with floral creations in situ, and a chic, bohemian Parisian décor setting the stage for the Amotea SS23 Collection to speak the crowd of excited fashionistas. Photographs by Linda Provini captured the moment.

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To celebrate an iconic design product, Isy, an innovative faucet system by Zucchetti Kos and its contemporary interpretation Isy22, K-448 supported and produced a video narrated by Nicola Pietromarchi, which describes the process of the re-edition.

The video enhances Zucchetti Kos’s commitment to the design values of exalted beauty with refined functionality in a faucet design that uses less water and less metal; values that are even more important and desired today than ever.

The film captures a conversation with product designer Antonio Rodriguez, who collaborated with Zucchetti Kos on the redesign of Isy22 and is a fresh and easy look at the world of Zucchetti Kos. Rodriguez explains his relationship with Zucchetti, which goes back 22 years, and describes the challenges of redesigning a classic product to make it more contemporary.

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Summer is when feminine shapes and colours come into season, so it is the perfect time to celebrate the brand value of Amotea with a project put together by 1984/PR.

An invitation, issued directly by founder and creative director of Amotea, Diletta Amodei, announced the opening of the summer season, a celebration of the season and all the good things it brings — signalled by bold, floral prints and subtle pastels colours. The Amotea Summer Collection was a siren call to the freedom of summer at a lunch placée, with food and wine that celebrated the Mediterranean flavours and way of life.

The event was an inauguration of summer at Ristorante Al Cortile in Via Giovenale 7, Milan, with exquisite photography by Linda Provini to be shared on digital platforms.

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Wemanage Group

Wemanage Group

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