How can the beauty of a wallpaper be enhanced in a different context of application? By transposing it to a completely different scenario. For one of its clients, Jannelli&Volpi, 1984/PR agency proposed an activity characterized by tactile feelings and the love for handmaking. Creativity was unleashed by manual practices that generated dialogue and community.
During the event, led by the talented Paola Russo, Jannelli&Volpi wallpapers became the center of the workshop along with manual skills and traditional handmaking in order to create small accessories to decorate the table. “Paper Thoughts. Creative objects, made with your own hands and lots of…wallpaper!”, with talents such as Alessandra Airò, Sara Rossetto and Federica Gervasoni among others, to think differently about paper and cut, fold, tear and paste J&V wallcoverings into something new, capturing a moment together of craft and creativity.
A place like no other, the Eternal City, home to a hotel like no other, The Fifteen Keys, a sanctuary of luxury, style, and wellness. Opening this space to unique talents and their communities was the purpose of a project by 1984/PR Agency, to allow them to experience the unique qualities of this incredible hotel, located in Rione Monti, one of Rome oldest and liveliest residential neighbourhoods.
With fifteen individually decorated rooms, the highest standard of luxury, as well as the hotel character and personality, were allowed to shine, through a series of photos and posts that the talents, such as Alberto Soiatti, Eleonora Carisi, Francesca Mapelli, and Giuliana Matarrese shared with their followers and communities. A natural and spontaneous expression of an authentic hidden gem in the heart of Rome.
The modern woman is seen as a nocturnal creature, an exotic animal that embodies the post-modern values of glamour and self-assuredness. K-448 studio played on this concept in a video and photo shoot for the Danamé Paris Fall/Winter 2022 Collection, producing an extraordinary body of imagery that borrows from the natural world and the filming of modern women as creatures at play in their natural environment — elegant, sophisticated and poised.
The shots capture nocturnal action in a naturalistic way, women in the city, their natural environment, Milano by night — candid and unposed, revealing a natural glamour and effortless ease. The photos by Claudia Maurino, video by Francesco Stabili, with styling by Lucrezia Cuccagna show the Collections’ cool silk textures and lux, vibrant colours adorning models who represent fierce and beautiful womanhood.
In order to open up the world of high-end wallpaper and the artisan production of them, six talents were invited to the Jannelli&Volpi creative studio and wallpaper production plants.
1984/PR agency organised a talent tour at Jannelli&Volpi: Alessandra Airò, Clara Nanut, Maria Vicini, Gresy Daniilidis, Marta Donadi and Nicolò Milella, were invited to explore the tangible aspects of artistic wallpaper production. The six talents got acquainted with three key areas, the archive, the serigraphy and the factory. Here, they were able to experience the past, present and future of a brand that has established itself as a world leader in high-spec wallpaper. They participated in a hands-on workshop, working closely with Jannelli&Volpi artisans, to create their own posters to take home and hang with pride on their own living spaces walls. Linda Provini captured the fun through her photos.
With the coming of autumn, the mind shifts to the drawing in of the evenings, the slow decay of nature and the mist hanging over the wet grass in the morning. So after the sun-infused joie de vivre of summer and its colours, Chateau Orlando decamps to Buscot Park in Oxfordshire, England as the setting for a photo and video campaign for their Fall/Winter 22 collection, orchestrated by K-448 Agency.
The Creative director was Luke Edward Hall, filmographer was Moses Fiddian-Green, with photos by William Waterworth and styling by Letizia Allodi for the campaign called ‘Theatre Orlando’. The vibrancy of Chateau Orlando design stands in contrast to the gentile, sepia-toned history of the National Trust’s stately home. A theatrical treatment of a collection bursting with life and a location, laden with history and atmosphere.