1984/PR Journal: Breakfast at Settantanove’s
Jewellery crafted in 18 Kt yellow gold, but the hands of Italian craftsmen are stunning pieces of art to catch the eye when worn by any woman, but these piece carry a significance beyond mere beauty, they convey meaning, a search for purpose in life and the desire to life…
K-448 Journal: Tracing the Golden Scars of Beauty
The ancient Japanese practice of Kintsugi, where lacquer dusted with gold, silver, and platinum is used to mend shattered pottery, repairing damage, but also cherishing the scars left, is the inspiration behind Golden Scars, Danamé Fall Winter 2023 collection. Just like precious metals fill the gaps of shattered pottery in…
Wemanage Journal: dataFORMAT Snippets — TikTok the new social E-Commerce
TikTok is setting its sights on a broader horizon by venturing into the e-commerce sector, with plans to introduce Chinese-made products to the U.S. market. TikTok’s objective with this platform is to escalate the total transaction value of goods on its platform from $5 billion in the previous year to…
Wemanage Journal: dataFORMAT Snippets — Circular Fashion in Italy and beyond
The fashion industry is undergoing a profound shift from its traditional linear ‘take-make-dispose’ approach towards a more sustainable circular model. This change isn’t just a passing trend; it’s a crucial response to the escalating environmental impact caused by the industry. The essence of circular fashion lies in prolonging the lifespan…
K-448 Journal: A Lakeshore Elegance for the Modern Man
A redefined elegance emits boldness and confidence in a collection that elevates modern menswear. Sartorial excellence, innate in sophisticated Italian man’s dressing, express a savoir-faire of style and how to live well. The breath-taking beauty of a Lake Como villa is the setting for a campaign by K-448, for Sartorio’s collection. A crop of young men, enjoy good company, art, and a bit of fun, in the surroundings that echo an era of grand Italian aristocracy. Sharing a heritage, embodying an ideal of style, and continuing to renew the nuances of one’s identity, Sartorio’s Fall Winter 2023 Collection discovers new variations to enhance the beauty of tradition. Effortless elegance, bold confidence and joie de vivre live in a campaign that portrays the most refined living as both natural and privileged.
Arebour Journal: Traversing Fashion to Exalt the Modern Woman
A collection that emphasises the feminine by leaning into the masculine influences, Marella demonstrates through its SS23 collection, a proud modern womanhood, presented by the beautiful Irina Shayk. Arebour is delighted to have supported the creative process, contributing to an outstanding collection that dares to traverse a range of epochs and influences, devoted to a modern womanhood of glory and grace. The pieces themselves, are a dichotomy of menswear like trouser suits and traditional female garments like summer dresses, the two forms meld, representing a new dimension of contemporaneity, exemplified by Marella’s continued discourse on femininity with the claim “in women we trust”.
1984/PR Journal: Celebrating Chic in the Heart of Paris
The City of Lights hosts an event that celebrates the elevated style of the Danamè brand at the Hotel Crillon in Paris. A timeless elegance features at the highly attended event that served to recognise the brand’s values in honouring the eternal style of the post-modern woman in pieces of flawless beauty and power. Set in the heart of Paris, with one of the most beautiful and breath-taking terraces in the city, the dinner event, bedecked with summer flowers and touches of high sophistication was curated by Agency 1984 PR. A guest list of style talent included well-known names such as Chloe Lecareux, Ellie Delphine, Deborah Reyner, Elena Berri, Nephtys Laurent, Estelle Pigault Chemouny and many more made the event the must-attend fashion event on a summer evening in June, in Paris.
K-448 Journal: High-fidelity meets high-design
Audio technology, meets style and tradition, an evolution of the personal audio listening experience that holds aesthetics, ergonomics and performance in equal measure. This is Spirit Torino, an audio tech brand that produces headphones that employ these qualities. K-448 is happy to have collaborated with Spirit Torino in a campaign for these personal audio listening devices. As a personal fashion accessory, headphones are now so much more than a way to listen to audio. Spirit Torino headphones express taste and style, and K-448 put a cool campaign together to present the brand in a fresh way. A new standard in personal audio accessories, the campaign puts Spirit Torino in a new light, one that shows the potential of the products as an aspiration accessory, but also a detail-driven innovation that provides the highest audio experience for those who really care.
1984/PR Journal: A Milanese Mid Summer’s Night Dream
A summer evening in Milan, with the warm, flower-perfumed air hanging in the garden of the Spazio Cernaia, and the birds still chirping in the trees as the light dims… this is the most special time to be in the city. When summer announces its arrival and the Milanese look…