Amotea has popped up at Milan’s Rinascente!

A project by Wemanage Group

The pop-up, powered by Wemanage — which has supported Amotea with the creation of its e-commerce, is in charge of its sales campaigns and more since its beginnings — will showcase Diletta Amodei’s latest collection, Spring Summer 2021, until May 20th.

Amotea’s Pop-up — Rinascente Milano — 4th Floor

Slowly in the process of becoming a fully sustainable brand, the curated designs are enhanced by research in soft-touch fluid materials: full-bodied cottons that take on colours of the sunset; technical organza in tartan print; comfortable denim for draped dresses; fringes that become an experimental fabric that brings to life dresses; silk, satin and cady of which suits are made of; tassels and cords that draw necklines on the back of evening dresses.

Amotea’s Pop-up — Rinascente Milano — 4th Floor

The collection, aptly named ‘La Jeune Fille,’ and inspired by Celine Sciamma’s film, ‘Portrait de la Jeune Fille en Feu’, aims at fulfilling all the dreams of the contemporary woman: by dedicating it to an elegy of youth as an expression of the female soul. Only through a peaceful communion with the environment, Amotea’s woman can express her profound essence. Thus, the collection tries to embody exactly this way of living and dressing “according to nature” and is divided into four capsules that perfectly describe Amotea’s lifestyle: resort, denim, suit and evening.

Amotea’s Pop-up — Rinascente Milano — 4th Floor

See you on the 4th floor of Rinascente Milano, until May 20th.

Find out more on Wemanage Group