A project by Wemanage Group
How can one create a sustainable collection today? Being a design studio studying products, materials and new ways of designing, sustainability has always been a theme close to Arebour’s heart, as our creative director Alessandro Manzi is part of Milan’s Politecnico Fashion In Process hub of research. Recently, the hub has been teaching Wemanage Group all about sustainability in a series of seminars. Keep reading to discover how brands have found ways to innovate ethically and sustainably.
Even if the history of sustainability is being studied and researched increasingly, theoretical discourse can not find an applicative and practical meaning if not supported by the design field. This is the field of operation of the designer, whose very important task is to facilitate, promote and activate change.
One of the conundrums fashion designers are facing today, other than re-using scrap materials from their archive, is how to develop sustainable fabrics or materials for fashion today.
Sustainable materials for fashion are materials used throughout the fashion economy, both industrial and consumer, that can be produced in the required volumes without depleting non-renewable resources, and that can be recycled. These materials can be produced in the required volumes without depleting non-renewable resources and without disrupting the overall ecosystem and resource systems.
From famous designers like Stella McCartney to research hubs developing materials like Lineapelle’s collaboration with Polimoda, designers and developers alike have been coming up with ways to revolutionize and change fashion production from linear to circular.
Japanese designer Yuima Nakazato, for example, after five years of research and development, has just launched his modular ready-to-wear offering, based on his proprietary “Type-1” sewing-free assembly system that allows garments to be assembled using snap-like attachments called “dots.”
Patagonia is, for example, is also a great case study of a popular brand that has always cared about not causing unnecessary harm to the environment and its inhabitants. Yvon Chouinard, its visionary founder, decided not to put profit as the ultimate goal of the company but think about the positive action that the company can have through its production on the territories and people. Although Patagonia may not experiment with materials like Yuima, it has always used recycled, vegetable and regenerated fibres and it has also developed an environmental responsibility program to guide, investigate and control the way materials and products are made, a Social Responsibility Program to analyze and manage Patagonia’s production activities in the communities that are affected by its supply chain.
These are just a few of the possible examples of luxury (high fashion and non) brands that are working on bettering themselves in order to achieve the most innovative and sustainable processes possible.
Find out more on Wemanage Group