K-448 & 1984/PR Gazette #10: On Digital Innovation

A project by Wemanage Group

How is is the concept of fashion and luxury evolving? As our partners and creative directors shared in their interview to Forbes, this sector and its parallel field of communications are in continuous evolution, often uniting the worlds of art, music, photography and philosophy. From the importance of sustainability — a hot topic not only for the luxury segment — to that of in-depth analysis, research, trend forecasting and strategic storytelling, Wemanage Group sheds it all on the significance of being innovative while highlighting the values of a brand. Digital creativity in these fields means uniting sensitivity and algorithms, imagination and economic productivity while proudly focusing on sustainability and diversity.

Gucci’s Virtual Garden — Image via FRAME Magazine

Bi-weekly news briefing:

1. What Gucci’s virtual garden says about the relationship between fashion and gaming


2. There is no such thing as the perfect sustainability activist


3. Going to the Moon via the Cloud


4. Greenpeace UK launches a campaign to raise awareness of plastic waste


5. Opinion: Why Is Italy The New Battlefield for Luxury?


Find out more on Wemanage Group