K-448 & 1984/PR Gazette #4: Digital Fashion Week — Amotea’s Jeune Fille
A project by Wemanage Group
As the industry calendar continues, Milan has experienced a new, eerie Fashion Week. Once more and ever since the pandemic started, brands have been struggling to figure out how to best present their collections during this time of year, scrambling to find increasingly intriguing ways to attract the attention of customers, buyers and the press alike, evaluating which digital strategies are the most successful option for the target of their brand.
One of the brands we have been supporting is Diletta Amodei’s Rome-based Amotea. Working closely in collaboration with its founder, we developed the imagery for the lookbook presented to the press and buyers for the brand’s SS21 collection called ‘La Jeune Fille’, which was inspired by Celine Sciamma’s Film, ‘Portrait de la Jeune Fille en Feu’.
Amotea’s ‘La Jeune Fille’ collection aims at fulfilling all the dreams of the contemporary woman: by dedicating it to an elegy of youth as an expression of the female soul. The collection expresses a way of living and dressing “according to nature,” and is divided into four capsules that well describe Amotea’s lifestyle: resort, denim, suit and evening.
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