1984/PR Journal: Putting the Glamorous Foot Forward

To promote a line of elegant design-forward shoes that add glamour to the everyday, it’s necessary to find a location that effortlessly recalls stately elegance and yet creates energy in the modern time. For the Ricagno SS22 collection, Agency 1984/PR staged an informal but glamorous ‘Beauty Party’ at the Imperial Suite of the Principe di Savoia Hotel in Milan.

Various talents were invited to the location where they were treated to a consultation by beauty experts of Madame Miranda. They received a treatment dedicated to legs and feet allowing them to slip on the shoes of the Ricagno SS22 collection and feel wonderful.

The elegant, high-end backdrop of the location, along with the talent of the influencers at the party and Ricagno SS22 adding a splash of colour and glamour led to high-quality content being created that was shared on the talents channels and created a real buzz around the collection.