Wemanage Journal: Chateau Orlando at Pitti Immagine Uomo

Not even a year after its launch in February 2022, Chateau Orlando conquers Pitti Immagine Uomo.

The brand, creatively helmed by the English artist and designer Luke Edward Hall and powered by Wemanage Group, was guested at the world’s most important platform for men’s clothing and accessory collections, held from 10 to 13 January at the Fortezza da Basso in Florence.

Chateau Orlando’s AW23 collection “Storm Prince of the Old Cornish” was inspired by a recent trip he took to the wild coast of west Cornwall in England. The result is an eclectic mix of ancient and contemporary art, folklore and mythology.

Storytelling is a dominant feature of the designer’s creativity, be it art, product, interior or fashion design. With Chateau Orlando, Hall doesn’t focus only on knitwear, as explained to journalist Suzy Menkes: “We decided to start with knitwear as our core products but from Spring Summer 2023 we added more categories: shirts, shorts, workwear jackets and accessories”.

His background is also evident from the theatrical installation set up for the event, inspired by a garden, a recurring theme in his imagination, if we think of the pilot collection he presented in February 2022.

“Chateau Orlando aims to blur the boundaries between fashion and interior design. It’s a menswear brand, but I want the clothes to be for everyone, so here we’re talking about pattern, colour and optimism. Storytelling inspired by nature, flowers, books, music and travel”, he stated, showing his romantic and positive approach to life.

While knitwear remains the core of Chateau Orlando’s offering, the Autumn/Winter 2023 genderless ready-to-wear collection includes a larger range of shirts, trousers, jackets, waistcoats and bags while the motifs will, as ever, be all inspired by Luke’s original drawings and designs.

The drop will be available in September 2023 via chateauorlando.com as well as a curated selection of physical stores.

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