Generative AI has the potential to add $275 billion to the Fashion and Luxury industry in the next three to five years (McKinsey, 2023)
Recent developments in Generative Artificial Intelligence have highlighted its applicability to various creative fields. GANs have the potential to impact the Fashion ecosystem, assisting designers with new photorealistic content based on large sets of images, textual descriptions and rough sketches, but also intervening from a marketing perspective through the rapid examination of various types of consumer data and sentiment analysis. The award won in 2019 by the AI system “DeepVogue” at the International Fashion Competition in Shanghai legitimised non-human creative work as a proper design contribution for the first time. Despite their extraordinary potential, creative content contribution and intellectual property issues remain at the heart of the debate on including AI in the design processes. In this regard, current researches focus on optimising the control over generative processes to explore new forms of co-creation between humans and Artificial Intelligence.