Wemanage Observatory Interview #6: Carol Civre on Digital Art and the Future of 3D
A project by Wemanage Group
Wemanage Observatory is a project aimed at sharing insights and discoveries in key areas of contemporary discourse, such as sustainability and digitalization. The goal of this project is to activate an experimental approach, by creating new connections through interviews with experts in the field. In the sixth of a series of interviews with inspiring creatives of our times, we talked to Carol Civre, NYC based 3D artist, about the budding world of digital art, the future of 3D and how it could be an asset to a company’s communication strategy.
What do you like the most about the world of 3D / digital art?
I like the variety of styles the medium provides. You can manipulate it to create something really realistic or totally fantastical or somewhere in between. It can be super technical or really experimental and there’s so much to learn within the area of 3D that I feel it allows your work to constantly evolve.
Do you believe living in New York influenced your practice in some way? If so, how?
Living here definitely gives you that neurotic edge that can be helpful when trying to develop a career in the arts. Even when I haven’t had a lot of work in the past I have kind of forced myself to persevere because it feels weird to be here and not be working. I think if anything it’s a struggle to find a good work/life balance!!
What inspires you on a day to day basis?
textures, classical art, dressing up, food, excess, attention to detail
How would you describe your style as an artist?
More is more!!
What do you think makes a good 3D artist?
I really love when I spot someone’s work somewhere and I can immediately tell who the artist is without even checking. There are so many visuals in the world right now it’s kind of difficult to not have your personal style suffocated by the sheer amount of work being created so I think it’s really cool when someone’s visual language is strong enough to stand out in this really saturated visual landscape. I definitely strive for this within my own work and when people say they recognized my work somewhere I take it as a big compliment :)
How do you think a 3D artist’s work can add value to a company’s communication strategy?
It depends… there are artists you can hire that are insanely technically talented and I think that can be really helpful if a company wants to have a digital portfolio of their products. Working with 3D artists like myself on the other hand has more to do with delivering a creative vision. When I see brands working with independent artists (both 3D and not) and making really interesting visuals — it shows me a company’s investment in creating a strong visual language and fostering a creative community.
What brands do you think have been successful at integrating this aspect?
Bimba Y Lola does an AMAZING job with this sort of thing. Their visuals are always beautiful and thought out, and the company fosters a very cool community of creatives. Having worked with them on multiple occasions I can also say that they are really respectful of an artist’s vision.
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